Recycling for an Eco-friendly Future with WiseBin

“Our goal at WiseBin is to foster synergy between organizations to manage the flow of plastic and other waste materials to ensure the ethical and sustainable recycling of all kinds of waste.” 

India is a country where the consumption of resources has been at an all-time high in the 21st Century and as a result of this mass production and consumption is the notorious amount of waste that is being generated. As per cumulative municipality surveys, India has generated close to 960 million tonnes of waste between the years 2020 and 2021. What is concerning many environmental experts is that close to 70% of the waste is being diverted to landfills instead of being recycled.

Meanwhile, in Tier.2 regions of India, there are rising concerns over the incineration of non-biodegradable waste materials like plastic which is causing a rise in air pollution and soil pollution. The vast Indian market is lacking a systematic waste management module that can not only divert garbage from landfills but also drive the discarded materials through a recycling process. In this manner, the waste can be recreated into pellets that can be reused for the manufacturing of finished goods.

This sustainability model is what WiseBin aims to integrate into various markets across India to manage and recycle heavy input of plastic waste, solid waste, and food waste.

The current Recycling Trends in India

Different types of waste are first segregated from larger dumps based on their composition such as plastic waste, paper waste, metallic waste, and so on. In addition to this, different materials have different lifecycles depending on how many times they can be recycled for example plastics can be recycled up to 2 times but paper can be recycled up to 4 or 5 times. The industry itself faces many hurdles in terms of procurement, segregation, and processing of waste materials.


Reports suggest that only 20% of the total waste generated is recycled every year. The remaining garbage is dumped in landfills causing pollution and harm to nature. Out of the different types of waste materials being recycled by public bodies and private waste management organizations, only 30% of the waste is paper waste, 60% is plastic waste and 20% is a metallic waste. 

WiseBin’s Sustainability Model

WiseBin aims to achieve circularity in the waste management sector by allocating discarded materials to recycling hubs and generating reusable raw materials in the form of pellets. These materials are then repurposed to manufacture finished goods that we source back to our clients. With the help of our Circular Economy model, we can generate high-quality products from recycled goods by converting waste into reusable raw materials.

In this way, we are able to re-introduce non-biodegradable materials like plastic back into the production cycle to be reused for the manufacturing of finished goods. WiseBin’s operations are authorized by the Central Pollution Control Board which recognizes us as the prime waste management and recycling organization in the Indian Market. In the past 3 years of operations, WiseBin has accomplished many milestones such as –


Successfully onboarding 110 companies and their multiple outlets for providing waste management services.


Diverting more than 6,748,331 kgs of waste from landfills.


•successfully offset 29,698,113 KGCO2E of Green House Gases (Carbon di Oxide, Methane, Nitrous Oxide, etc) from being released into the atmosphere.


Supporting the local community by directly employing 273 people and working with logistical partners who are micro-entrepreneurs in the local community.

Wisebin’s Goal for an Eco-friendly future

Wisebin is a well-integrated waste management company that deals in recycling, and product manufacturing from recycled materials. We set out to make a difference in the industry by prioritizing ethical and sustainable practices in manufacturing sectors. We have to foster change and work for a sustainable future where we do not exploit the earth by overconsuming resources and polluting the planet. Rather we must understand the gravity of the situation and work towards reducing waste output and maximum conversion of waste into recycled goods.